LAB Talk: Tim Janßen meets Ladeja Godina Košir

On 28th of May we participated in a very interesting Lab Talk, discussing how #CradletoCradle can be implemented on a European level. 

Cradle to Cradle is an NGO, but also a movement - school of thought - design concept. Making people reconsider their ways and change their carbon footprint from positive to negative, which in this case means exactly the opposite. 

Ladeja Godina Košir and Tim Janssen, who is a co-founder and executive director of C2C NGO, discussed Cradle to Cradle and how this innovative approach can be implemented on a European level towards the European Commission’s Action Plan for Circular Economy. Both sharing opinions on circular economy activities, on current times of 2 coexisting crises, and what can be done; from changing mindsets of people to rethinking and reinventing business models of Corporates as well as young companies and start-ups - with the Green Recovery remaining in focus. 

Especially nowadays, it is extremely important to 1) invest in the circular transition 2) monitor the recovery 3) measure the positive impact. Transparency is very much needed in this transition and indicators should be used for that. 

“With collaboration, we can achieve much more than each individual can – and then we can have this systemic transition” – Ladeja Godina Košir

If you missed the Lab Talk, see it HERE