SHAPING CIRCULAR ECONOMY programme at the International Summer School, University of Ljubljana
Title: Shaping circular economy programme. International summer school, University of Ljubljana, School of Business and Economics
Duration: July 2022
Description:
SHAPING CIRCULAR ECONOMY, a three-week summer programme for the undergraduate students and young professionals at the start of their business or circular economy career, aimed to equip the students with the skills and knowledge to understand international business environment, business models and marketing concepts with the focus on circular economy as a systemic, holistic, interdisciplinary approach towards the sustainable international market.
Besides increasing their circular economy knowledge through the expert led sessions and collaborative team projects, students engaged with leading circular economy practitioners and expanded their professional network.
Throughout the engaging, action-packed programme, the students explored different dimensions of shaping the circular economy from the climate, business and social impacts, innovation, design, circular thinking to policymaking, governance and other.
The main learning outcomes of the programme:
To understand the complexity of the international business environment with the focus on circular economy;
To learn how to analyze international markets and industries in perspective of competitive, sustainable and purpose driven organization;
To distinguish between different circular economy business models and understand which work when;
To understand the specifics of international marketing vis-à-vis domestic marketing, standardization/adaptation;
To understand how cross-cultural challenges impact international marketing decision in circular economy systems;
To understand principles of network governance and orchestration of different stakeholders;
To learn about key international marketing issues based on practical examples and case studies in circular economy.
You can find out more about the Summer School Shaping circular economy programme here.
